Create Websites with CHEETAH

Special websites and techniques (19)

A popular application is A, B, C, ... tests, in which the website visitor is directed (for example, via a button) to differently designed sales pages for one and the same product in order to investigate which of them converts best. The advantage over classic A/B split tests here is that you can divide the traffic (=button clicks) evenly over any number of website variants, which may be more effective than always testing only two variants against each other. 

Note: There are many link rotators on the market, but they are usually paid. Some of them also offer a certain number of clicks for free or display advertisements between clicks. In Builderall, on the other hand, a link rotator without any limitations is included virtually for free. A well-known paid link rotator is "ClickMeter", where you can start from 29$ per month...

To integrate a link rotator on one of your "Cheetah" websites, you first have to create a corresponding one. This is done via the menu item "Multi-Actions" in the left side menu of the corresponding website. Clicking on it opens a page to the right where you can create, configure and administer link rotators:

You can now create a new link rotator via the "+ New Multi-Action" button.

Note: Then click on the newly created button and edit the standard text "New multi-action" by assigning a unique name (e.g. "DISTRIBUTOR"). Then click on the "green check mark" to accept the new name.

Up to now, no actions have been assigned to the "DISTRIBUTOR". To make up for this, click on the pencil icon, whereupon the following input area opens:

Here you will find the "+ Add Multi-Action" button. Each click on it adds a new line to the area. After three clicks it will look like this:

Essential here is the "Action" field, which must contain the URL of the web page to branch to. Each of the lines (indexed by "Order") must of course contain a different URL if the whole thing is to make sense. The "Clicks" column then indicates how many clicks (e.g. on a button to which this "Multi-Action" is assigned) redirect to the corresponding URL. If the maximum number is reached (here 100, but is of course adjustable), then the next (here again 100) clicks are forwarded to the URL with the order index 2 etc. pp. This works in this example until a total of 300 clicks have been made. If you want the procedure to start all over again, you have to check the "Enable Rotator" box - and you have created the first link rotator. And don't forget to save!

Note: In the simplest case, you assign exactly one click to each multi-action and switch on the link rotator. Then the three URLs in this example are run through cyclically in an endless loop, i.e. in the limiting case each web page is called up equally often, which is ideal for testing purposes.

After this preliminary work, of course, the Link Rotator still needs to be incorporated into a web page somehow. The easiest way to do this is to use a button. To do this, we switch to a web page in the "Cheetah" editor and insert such a button there from the "Button" element selection as usual by drag'n drop. Then we select the function "Configure redirects" from its header menu, whereupon it opens the already well-known settings window. There you will find the entry "Multi" in the left margin menu, which you now have to click on:

Now all you need to do is select the appropriate action from the "Multi-Actions" drop-down box (in this case, "DISTRIBUTOR") and exit the dialog by pressing the "Select" button (i.e., "Save"). And that was it.

Note: To measure success, you can again use the functionality of A/B split tests on your target URLs. Otherwise, you will currently only see the number of total clicks and the click interval on the "Multiaction" page. And of course, you can use about any element that supports redirects to call a link rotator.

Link Rotator

A "link rotator" (sometimes also called a "URL rotator" or "traffic rotator") is a functionality that distributes the incoming traffic of a website to several destinations (websites). The selection of the target pages can be determined or random.

TB Amazon