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Special websites and techniques (18)

Create Website Click Map

An important parameter with regard to the optimization status of a website is its usability, in short, its user-friendliness. In this context, it is of interest to find out how a visitor behaves when using a website, i.e. which links, images, buttons or menu items he clicks on particularly frequently and which page contents are of particular interest or appeal to him. This information is particularly useful for designing both the information architecture and the website layout in such a way that the purpose of the website is optimally implemented. A particularly popular method of accessing this information is the use of so-called click maps. This is a special graphical presentation of visitor behavior, which automatically records the distribution of clicks on the website. Builderall's ClickMap app is a particularly easy-to-use tool that does just that:

To use this app, all you need is a published website created with "Cheetah" (more precisely its web address, URL). The setup is then very simple.

After starting the app, you can create a new clickmap (which will later be listed on this very page, see screenshot) via the "Add new website" button.

For this purpose, an input window opens, in which you enter a catchy name for the clickmap and the complete website URL:

Afterwards, the newly created clickmap is added to the list of clickmap-equipped websites. Each entry in this list has three buttons represented by icons, which you can use to a) display the clickmaps, b) generate an embed code or c) ("trash") delete the corresponding clickmap again.

It is important that the embed code is included in the website. Only then can Builderall register the clicks and display them graphically on the clickmap. To do this, you have to open (after copying the embed code to the clipboard) the corresponding website in the Cheetah web designer and click on the menu item "Script Settings" on the left side. Then an input mask for the HEAD area of the website ("GENERAL SCRIPTS") opens, into which you now copy the embed code:

Now just save and republish the website. And that's it.

Once the website has experienced enough clicks, you can analyze the corresponding clickmap and draw your conclusions.

TB Amazon