Landing pages" are websites that specialize in the successful completion of advertising campaigns. Their sole purpose is to get the visitor to press a call-to-action (CTA) button and thus purchase a product/service, sign up for a newsletter list, book a webinar, exchange bonus material (e.g., a free eBook) for their email address, or otherwise request informational material. In short, landing pages are primarily for sales as well as lead generation. So that they can fulfill their task optimally, they are often actively advertised in social networks in order to direct corresponding traffic to them as precisely as possible. In addition, people try to optimize such pages as much as possible for search engines with the goal of having them rank on the first results pages for a specific keyword on Google and the like. But this is usually a rather lengthy process.
By the way, the effectiveness of a landing page can be monitored quite elegantly with various analytics tools. Just mention Google Analytics, which can be easily integrated into "Cheetah" websites. From version 5.0, Builderall also has its own "pixel" (similar to the Facebook pixel), which allows detailed access analyses of the corresponding websites.
Cheetah" in particular is ideally suited for the development of highly convertible landing pages. With minimal effort, you can create and publish different versions of a landing page, and then use so-called A/B split tests to find out exactly which ones are best received by the target group. And the fact that Builderall's template library also offers almost completely programmed landing pages for all possible purposes should not go unmentioned at this point.
Microsites (with the exception of the imprint) usually consist of only one to a maximum of three pages with a very narrow focus in terms of content. Their topic can be the short presentation of a company (their business card, so to speak) or the short presentation of an innovative product. The focus of a microsite is on compact information (and not on sales). This is why microsites are often used by local stores or by freelancers in the medical and legal fields to make their services, contact details and opening hours accessible on the web. Such pages can also be developed by anyone with "Cheetah" itself in a very short time and with minimal effort. But, of course, Builderall provides a large number of customizable templates for use here as well.
This type of "website" is probably the closest to what we commonly call a "web presentation". It usually represents a company, a freelancer, an organization or an association on the Internet, but it can also serve as a figurehead for a city, a village or an entire region. Often such a website is strictly thematic and deals, for example, with photography, model railway construction, scientific topics, various hobbies and much more. It can be designed for external effect (advertising) or for content and often consists of many to very many sub-pages. For many companies such a website is the figurehead in itself, which is why often no costs and efforts are spared to make it particularly impressive in terms of design and particularly informative in terms of content. And if it is to appeal to international target groups, such websites are often designed to be multilingual. Corporate websites often also contain dynamic elements in order to be able to react quickly to changes (e.g. in the product portfolio). In such cases, it is important that the website operator can easily make such changes or add "news" at any time and does not have to resort to an expensive and sometimes time-consuming web agency. Especially for informal websites "Cheetah" is the ideal sitebuilder.
The so-called "sales funnel" is, in a way, an intermediate stage between landing page and corporate website and is always used when it comes to selling products and services. The term originates from the B2B sector and includes various steps to acquire potential customers and then to select them step by step until a successful business deal is concluded. The image of the "funnel" comes from the fact that a large number of "leads" are fed in "at the top" and business deals just trickle out "at the bottom". The function of a funnel is therefore that potential customers who are not interested in the offer are dropped at each funnel level. As a result, you end up with only those customers for whom closed orders or product sales can be recorded. A "standard sales funnel" consists of 5 steps, which can be briefly described as follows:
Attract attention and select target group (e.g. through advertising in social networks)
Initial contact and needs analysis (response to a successful landing page visit).
Offers and negotiations (by e-mail sequence or classic telephone / customer visit)
Mission and cooperation
All or most of these steps can be mapped in a more or less complex way via coordinated websites in interaction with email marketing. And this is precisely what the tools available in the Builderall plans are aligned with each other for.
And this brings us to a tool that is a unique selling point of Builderall - the "Cheetah Funnel Builder". With this tool, you can graphically design complex funnels via drag'n drop and then generate a fully functional website from it at the push of a button, which you then only have to complete in terms of design in the "Cheetah Sitebuilder" and publish. This tool is so extensive and powerful that it can only be mentioned in this book and not presented in detail.
Note: From version 5.0 of Builderall, sales funnels created with "ClickFunnels" can be imported directly. The new app "Clickfunnels Website Importer" is used for this purpose. A smooth transition from the quite expensive "Click-Funnels" to Builderall should be quite easy.